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Our Substack features long-form articles that explore small business and small business life, with an emphasis on helping small business owners understand and use financial statements to reach their financial goals.

Am I The Martian?
Let me tell you about Martians. They're different from you and me.
Published on
September 25, 2023
Notes from Underground
Salvaging what's left of a business we're shutting down.
Published on
September 18, 2023
A Random Small Business Story
She asked the stranger she’d met ten minutes before: What do you think I should do?
Published on
September 11, 2023
Discovering and Creating Opportunities
Do small business entrepreneurs discover opportunities that already exist or do they create them?
Published on
September 05, 2023
Love Hurts - When It's Time To Quit Your Business
We invest more than just time and money into our businesses. That's what makes it harder to let go.
Published on
August 28, 2023
Strength Training for Small Business
A strength training system worked for my business partner. Is there an equivalent for building strength for a small business?
Published on
August 21, 2023
An Appreciation of Forks: Episode 7, Season 2 of The Bear
A lesson in service and the importance of paying attention to details in a small business.
Published on
August 14, 2023
What is a Successful Small Business?
Success means different things to different people, but, in small business, success is all about the money.
Published on
August 07, 2023
Got Me in My Small Business Feelings
An anecdote about riding the emotions of small business life.
Published on
July 30, 2023
Some Small Business Sales Numbers
A few special sales numbers that help owners frame, think about, and understand their business.
Published on
July 24, 2023
Risk and Reward in Small Business
A neighborhood walk down smoke filled streets and its rewards.
Published on
July 16, 2023
The 4 Essential Financial Numbers for a Small Business
Knowing what to pay attention to and then paying attention to those things.
Published on
July 09, 2023
Timely, Reliable Financial Statements
An underappreciated contributor to small business success.
Published on
July 03, 2023
The 3 Roles of Small Business Entrepreneurs
If you're working for yourself, you may be working for a bad boss.
Published on
June 26, 2023
The Small Business Balance Sheet
The income statement is an easier read and gets most of the attention. But the balance sheet has a lot to say about the setup and health of a small business.
Published on
June 18, 2023
Starting With Sales
A better understanding of your small business financial statements starts with sales, the top line of the income statement.
Published on
June 11, 2023
What is the Purpose of a Small Business?
It's anything the owner chooses it to be. It's also to maximize profits.
Published on
June 05, 2023
Benjamin Franklin, Printer
One of America's Founding Fathers started from humble beginnings and became wealthy through business. He can teach you a few things.
Published on
May 28, 2023
The Hard Part of the Small Business Climb
A successful entrepreneur I know made an observation that got me thinking about success in entrepreneurship.
Published on
May 22, 2023
Paying Yourself at Different Stages of Your Small Business
Small business owners should have different expectations for the compensation they can take from their business as their business evolves.
Published on
May 14, 2023
It Gets Late Early
Retirement planning sits low on the priority list for small business owners. We get to it once the business is healthy. But time isn't on our side.
Published on
May 08, 2023
Keeping Time, Keeping Score
Focusing on time and money as a small business owner.
Published on
April 30, 2023